مجموعة: فوي

fwee is a playful Korean makeup brand launched in 2021 by Lee Il-joo (sister brand to numbuzin), whose name is inspired by the sound you make when you're in a great mood. Built around self-expression, spontaneity, and everyday joy, fwee has become a Gen Z cult favorite for its uniquely textured products — most famously the viral Lip & Cheek Blurry Pudding Pot, alongside the Lip Blur (blurred, plumped-lip finish) and Glowy Jello. The brand plays with distinctive finishes (pudding, jelly, blur) and vibrant, buildable colors that go from soft everyday looks to bold glam, all made in Korea with skin-friendly, vegan-friendly formulas. A favorite for anyone wanting fun, trendy, multifunctional makeup that doubles as lip and cheek color.