HOUSE OF HUR is a Korean beauty brand co-created by influencer Sunny Dahye (raised in Bali, Indonesia), whose name combines the founder's family name "Hur" with "Her" — symbolizing femininity, individuality, and a global community of "HURFRIENDS." Part of Goodal Global (the company behind Beauty of Joseon, Round Lab, and SKIN1004), House of Hur blends Korean and Southeast Asian beauty sensibilities to create lightweight skincare and makeup that enhances natural features with soft, blendable textures. Best known for its Weightless Sun Fluid (SPF50+ PA++++, white-cast-free) and Moist Ampoule Blusher, the brand focuses on effortless, everyday radiance — comfort, hydration, and a natural, dewy glow, all made in Korea.




