مجموعة: Missha

MISSHA is a South Korean cosmetics brand founded in 2000 by ABLE C&C, one of the pioneering "road shop" cosmetics brands that helped launch Korea's affordable-luxury skincare model — high-quality formulas at accessible prices. MISSHA became a global K-beauty phenomenon with its flagship Time Revolution The First Treatment Essence, a fermented essence often called a "dupe" for the much pricier SK-II Facial Treatment Essence, which sold over 5 million bottles within a few years of its 2011 launch. Now in its 5th generation (formulated with high concentrations of cica yeast ferment), the First Essence remains the brand's best-seller, alongside other favorites like the Super Aqua Snail Cream and Time Revolution Night Repair Probio Ampoule. MISSHA offers a full range of skincare, makeup (BB creams, cushions), and body care — a trusted, budget-friendly staple of Korean beauty routines worldwide.